Underwood typewriter.jpg

WORK EXPERIENCE

athenahealth, Watertown, MA

A network of cloud-based services for medical groups and health systems

Lead Marketing Copywriter (Content Manager), April 2015-present

I write B2B copy for the top of the marketing funnel: brand awareness, direct mail, emails, banner ads, event marketing, and so on.

TripAdvisor, Newton, MA

World’s largest travel site

Lead Copywriter, March 2012-March 2015

Senior Copywriter, April 2009-March 2012

Copywriter, September 2008-March 2009

I served as lead writer for consumer marketing. I wrote short and long copy for product, brand marketing, online marketing, CRM, human resources, PR, partnerships, and others. Here are just some of the goals my copy helped TripAdvisor accomplish:

  • Persuade travelers to review and rate their experiences, helping the site climb from 20 million reviews and opinions in 2008 to more than 200 million reviews and opinions in 2014

  • Encourage some 260 million site visitors a month to use TripAdvisor to find hotels, flights, restaurants, and fun things to do, and show them where to book

  • Establish a B2B management center for hoteliers and other business representatives to manage their listings, respond to guest reviews, and market their properties

  • Show site visitors travel advice from their Facebook friends (and their friends’ friends) for a more personalized and relevant experience

  • Reward reviewers with badges that show how many reviews they’ve contributed, encouraging further content collection and creating a sense of trust and community

  • Surprise and delight contributors by offering them TripAdvisor luggage tags, tote bags, etc. as thanks for their reviews

  • Position the company as a top-notch employer and a fun place to work

 

SmartBargains, Boston, MA

E-commerce site offering brand name & luxury goods at exceptional savings off retail

Marketing Writer, August 2005-August 2008

  • Wrote daily acquisition and retention emails, as well as weekly site promos.

  • Wrote direct and affiliate marketing newsletters, print ads, and other projects.

  • Wrote print collateral: package inserts, new customer packets, product promotions.

  • Wrote and edited customer service correspondence.

  • Rewrote and edited all site copy for complete site redesign.

Senior Editor, July 2000-July 2005

  • Wrote and edited more than 25,000 one-paragraph merchandise descriptions.

  • Co-wrote all site & customer service copy for original Fall 2000 online store launch.

  • Established guidelines for customer-facing product information.

 

MotherNature.com, Concord, MA

E-commerce site offering natural & organic vitamins, foods, home & personal care products

Staff Writer, May 1999-July 2000

  • Wrote department page descriptions, manufacturer and new product promotional pages, merchandise blurbs, newsletter articles, and consumer product guides.

EDUCATION

Wellesley College, Wellesley, MA

B.A. magna cum laude, English & French

Radcliffe Publishing Course, Cambridge, MA

Six-week graduate seminar on professional book and magazine publishing

 

What can I do for you? Get in touch. I'd love to hear from you.