Package inserts: Encouraging repeat purchases
Role: Copywriter
One good bargain deserves another. I wrote
numerous package inserts for SmartBargains to include with the
bargains they shipped to happy customers. My copy notified shoppers of
upcoming sales, incoming brands, and special contests and giveaways.
The voice I used was upbeat and celebratory, sharing the
anticipation and happiness of finding a genuinely good brand name item
at a fantastic price.
As a copywriter, I empathize with the customer, especially when she isn't able to pick up and handle the product herself before buying. The percale sheets brochure tells a "bedtime story" of the pleasures of cotton percale, and even includes a fabric swatch to give the customer a hands-on experience.
The spring brochure includes an introduction I ghostwrote for our spokesperson, TV personality Jill Cordes.