B2B: Celebrating winners while extending our brand's reach

Role: Lead copywriter

The Travelers' Choice Awards celebrate the best properties and destinations in the world, based on millions of reviews and opinions from the travelers themselves. To ensure that this year's hotel winners know about their award and promote it, I wrote a series of four emails offering a free award plaque, sharing promotional tools and ideas, and encouraging the winners to share their biggest and best promotions for a chance at additional exposure on TripAdvisor and social media.