B2B: Generating business for a new product

Role: Lead copywriter

Lafourchette is a TripAdvisor company that lets diners book restaurant reservations online, directly from the restaurant’s TripAdvisor listing page. To persuade restaurants to add the Lafourchette booking button to their TripAdvisor listings, I wrote banner ads and emails, and edited a landing page explaining the offer. Copy focuses on the main benefit: more customers, more profit.